Title : The Invisible Gorilla
Authors : Christopher Chabris, Daniel Simons
Publication Year : 2010
Published by : Crown Publishers
Number of Pages : 246 (excluding Notes and Index)
The Invisible Gorilla (2010) by Christopher Chabris and Daniel Simons is an exploration into some of the greatest illusions that have become an integral part of our lives. I am not talking about Houdini, but the everyday illusions that have an impact on what we do without our direct awareness to them.
If you are wondering why the authors would name their book after what appears to be a pompous hyperbole, it is because Chabris and Simons, as professor and teaching assistant in 2000, conducted an experiment that involved an “invisible” person in a gorilla suit. In 2004, they received a Nobel Prize in psychology for this seemingly trivial, but highly insightful, study. For fear that I may have already given too much away, you should really try the experiment out yourself before reading on (www.theinvisiblegorilla.com).